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Location: Charlottesville, Virginia, United States

Monday, July 04, 2005

How to Package Music

I just got the new collection You Ain't Talkin' to Me: Charlie Poole and the Roots of Country Music, and it serves as a lesson to all compilation makers in how to make something that people will buy rather than download. It comes in a little textured box with three individually packaged discs. The music's accompanied by a 30-some page booklet with fantastic pictures and an essay on Poole's playing, his biography, and the relevant related artists (the music, wisely, contains Poole's influences and inheritors as well as originals he covered and songs he made relatively famous later picked up by others). The packaging on this set's so exquisite that it's senseless to download the songs, because you need the liner notes, and you'll want the box.


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