He points out this IceRocket graph that shows bloggers mention Switchfoot more often that Clap Your Hands Say Yeah. I suspect that means a) Switchfoot has more fans; b) Switchfoot sells more records; c) Snark-bloggers aren't as important as they think.
I did my own study in this vein. It turns out that Clap Your Hands Say Yeah is blogged about 53.74 times per day, whole "Clap Your Hands Say" is used over 73 times per day. My conclusion: people like making fun of the band's name, perverting it by changing that final word.
A third, and probably inaccurate, study reveals that very few people are blogging about me.